Concepts and Ideas for Commercial Purposes
Archive 1997–2017: Exhibition | Interior | Project | Product

1:1 | Spazio Lima | Milan | 2004

1:1, Guixé, Lima, Milano. An exhibition in Milan during the “salone del mobile” (furniture show) within the context of the “fuori-salone” (off show). The idea was to turn the gallery walls into objects by means of the installation of a sequence of various adhesive tapes with a concrete function all along the perimeter. In this way a totally unusual space was created during the “salone”, a space without objects in the centre but pushed out to the periphery. During the opening there were football games with the visitors, using the Football Tape.

Photo Inga Knölke 2004