Concepts and Ideas for Commercial Purposes
Archive 1997–2017: Exhibition | Interior | Project | Product

Camper World Madrid | Info-shop #003 | Madrid | 2003

The Camper Info shop #003 deal with the physical space as a visual 3D evolving platform, thus the construction of hyper reality in the real space: the world Camper. More than 700 graphic elements, icons, images, objects from the Camper history and recent history mixed with the real product configure a big visual Camper encyclopaedia and create a world that can be assimilated conscious or unconsciously recreating Camper in the mind of the visitor. The constructive physical element is replaced by the contextual richness of the brand, that it is interpreted trough the subliminal reading that each customer makes of every image, graphic, drawing, text. Decoration becomes information.

Photo Inga Knölke 2003