Concepts and Ideas for Commercial Purposes
Archive 1997–2017: Exhibition | Interior | Project | Product

L.A. Camper Walk Shop | Los Angeles | 1998

2 concepts are used: the one that makes LA characteristic for the fusion, culture and identity mix and also the idealization of the real as a projection into the hyper-real. The shop is a space that it is done from all the Camper shops, it is an idealization and yuxtaposition of models, both, phisical and photographical. When somebody visits the Camper L.A. shop, he is in every Camper shop at the same time, every Camper shop in the world at the same time.