Concepts and Ideas for Commercial Purposes
CAMPER World Madrid
The Camper Info shop #003 deal with the physical space as a visual 3D evolving platform, thus the construction of hyper reality in the real space: the world Camper.
More than 700 graphic elements, icons, images, objects from the Camper history and recent history mixed with the real product configure a big visual Camper encyclopaedia and create a world that can be assimilated conscious or unconsciously recreating Camper in the mind of the visitor.
The constructive physical element is replaced by the contextual richness of the brand, that it is interpreted trough the subliminal reading that each customer makes of every image, graphic, drawing, text. Decoration becomes information.
Martí Guixé, 2003
Camper Info shop#003
Madrid calle Serrano with calle Jorge Juan, 2003
Copyright © by Martí Guixé