Concepts and Ideas for Commercial Purposes

"The Alessi Shop Museum is conceptually an extension of the Alessi brand… a hybridization between a historical art museum and a sport car showroom…a place to enjoy visiting and at the same time with the possibility to touch and buy any piece displayed."
Martí Guixé

"I think that Martí's design for the shop in 31 Boulevard Raspail is a great attempt to show the great panoply of our products in another light, with a dash of the quirky humour that is his trademark, depriving them for a moment of their designation of mere "goods".
Alberto Alessi