Concepts and Ideas for Commercial Purposes
Archive 1997–2017: Exhibition | Interior | Project | Product

PFIC | Public Fountain Ice Cube BAR | Torino | 2008

Instrumentalization of a public monument to develop a business. More and more cities use sponsors and publicity to maintain or create public areas, spaces or monuments, it is also well know that public monuments can generate lots of profit, as for example "la Fontana di Trevi" does. The PFIC BAR is a model to create a private business through a Public Monument. Martí Guixé shows in Fondazione Sandretto Re Rebaudengo: PFIC BAR PFIC BAR is a business model. An ice cube fountain which works as main equipment installation for a Champaign Bar.

Fondazione Sandretto Re Rebaudengo

Photo Inga Knölke 2008